In what is believed to have been an industry first, one of London’s leading serviced office provider, Avanta, has hosted a client focus group at the glamorous Vanilla bar and restaurant in London’s West End, where Cheryl Cole’s recent surprise birthday party was hosted.
Clients from many of Avanta’s 13 London business centres attended a drinks reception at Vanilla before moving next door to Avanta’s Media Village in Great Titchfield Street, where
a team from Avanta, including operations director David Kinnaird, gave a presentation which highlighted various new products and services which Avanta is planning to introduce.
“This is the first time that we’ve gone through the process of showing potential new products to clients before we’ve actually introduced them. This allowed us to gauge their reactions and capture valuable feedback on the new products and services that they would benefit the most from.
“Client feedback is incredibly important to us, and Focus Groups form a new and important component of our “Client Voice” strategy alongside our existing Customer Satisfaction Surveys and regular Client Reviews”
“We are passionate about continually improving and refining our product offerings as it is essential that we provide clients with more than just four walls. This was a hugely beneficial exercise with crucial feedback. After all, there’s no point in introducing new products that clients don’t want or need – we want to offer new products that encourage our clients to be successful which, in turn, supports our own success.
“Following the success of this first client focus group we’re really looking forward to the next one.”
Avanta’s clients have evolving needs, as businesses expand and become more distributed, Avanta strives to ensure that its range of meeting room services and serviced office facilities evolve in an agile fashion.
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For further information, please contact:
Colin Peck, Gravitas Business Communications on 07802 606433 or email firstname.lastname@example.org
or Anna Haslam, Avanta Managed Offices Ltd on 0203 008 6000 – www.avanta.co.uk
Note to editors:
Avanta was formed in 2004 by David Alberto. The company offers highly flexible, unbranded office space, with advanced and competitively price technology, tailor made to meet the requirements of the occupier. In the UK it currently manages more than 630,000 sq ft of office space in prime locations in London, the Thames Valley, Manchester and Edinburgh. Avanta also operates three business centres in India; 2 in Mumbai and 1 in New Delhi.