Steve Cram shows how he prepared to take on bolt with adventurous north east training session

Former Olympian, World Champion and world record holder Steve Cram, took time before the World Athletics championships to step up his own pre tournament preparations with some outdoor adventures in North East England.

Accompanied by fellow Great Britain medallist and broadcaster Allison Curbishley, Steve was put through his paces during a full day of action that included cycling, kayaking, bouldering, walking and a high ropes course.

The multi activity day Steve and Allison completed was created for them by the North East’s latest online activity widget, the Adventure Generator.

Steve Cram commented: “Since retiring from competitive athletics, I have spent loads of time exploring the great outdoors in the North East, walking, running and cycling to keep fit in outstanding surroundings. For me, part of the excitement of the Adventure Generator is in not knowing what itinerary of activities and attractions it will create. I’m really enjoying the opportunity to try a variety of different sports such as kayaking, which is something I was never able to do when I was competing.

“The North East has a huge amount to offer visitors and is a great environment for getting fit. The Adventure Generator suggests loads of great activities that can be enjoyed outdoors, which should encourage people to come to the region and discover a fantastic range of adventures, from the very gentle to the more ambitious.”

Stacy Hall, director of communications and tourism at One North East, which is the regional development agency for North East England, said: “The Adventure Generator captures the outstanding range of outdoor activities that are available in the North East, from kayaking at the Teesside White Water Course, a proposed 2012 Olympics training facility, to cycling alongside Hadrian’s Wall or walking and hang-gliding in the North Pennines.

“Outdoor breaks can be fun, healthy and affordable holiday options and perfect this year when more people are looking to holiday in the UK. With so much to do in the North East, there is something for everyone.”

The Adventure Generator is now live at It provides visitors with their very own personal, interactive holiday planner, which chooses each user’s adventure from an extensive database of outdoor activities, trips and attractions that can be enjoyed across the region.

The North East’s new online holiday tool has been developed in response to the high demand for UK breaks this summer, along with the growing interest and participation in outdoor activities such as walking, cycling and more adventurous pursuits like surfing. The Adventure Generator is designed to make it easier for holidaymakers to find their perfect outdoor break in the region.

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