Media Ingenuity, an online advertising group specialising in financial services, has brought in Redleaf Communications to handle its corporate PR following a three-way pitch.
Redleaf will work with the firm to build its corporate profile and promote the firm’s growth story in adverse economic conditions.Media Ingenuity has grown almost 700 per cent since it was founded in 2006 and is now one of the UK’s biggest buyers of online display media and one of the top names within the financial services sector.
Media Ingenuity’s businesses include lead and application generation for credit cards, loans, mortgages, life insurance, health insurance, debt management, banking, and savings and energy and telephony switching. The firm owns TotallyMoney.com (http://www.totallymoney.com), which is a financial comparison site that spearheads its consumer brand.
Adam Quint, MD of Media Ingenuity, said: ”Our own industry is dominated by soft judgments and guesswork; in choosing a communications agency, we needed to be sure that they would also be able to deliver measurable results.
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