Nordic Cultural and Commercial Houses and Nordic Innovation open the doors to emerging markets

The Nordic Cultural and Commercial Houses (NCCH) project has received support from Nordic Innovation, to work further on the project for co-locating Nordic embassies within incubator offices, and establishing demonstrated Nordic best practice in clean tech, urban planning and design. With the goal of facilitating collaborations between Nordic businesses, culture, and diplomacy in foreign markets, Denmark, Finland, Iceland, Norway and Sweden have come together to form the NCCH – landmark buildings in key growth cities around the world that include office and living space, all while showcasing Nordic culture. They could potentially contain schools and kindergartens, as well.

“It’s quite clear that different Nordic businesses with activities in emerging markets see a value in a closer cooperation between the Nordic countries in these markets,” says managing director of Nordic Innovation, Roger Bjørgan. “The concept of NCCH could help realise these synergies, while strengthening the Nordic brand to the benefit of the Nordic countries and businesses throughout”

Illustration Dalberg group

Illustration Dalberg group

The Nordic Ministries of Foreign Affairs, private sector organisations and potential investors decided to join forces with Nordic Innovation and agreed that in order for the project to work, the next steps would test a tangible case that would reveal the strength of the business plan and the political support from the Nordic co-operation. From a shortlist of ten cities, Jakarta, Indonesia, was chosen as the test case, being high on the priority list for both the Ministries of Foreign Affairs and large Nordic companies who will ultimately rent space in the buildings.

Foreign Ministers from the Nordics confirmed their interest in a joint statement: “We would like to see more Nordic co-locations, and we look positively at continuing the work to clarify the conditions for the Nordic Cultural and Commercial Houses”

The NCCH project paves the way for new types of public private partnerships across the Nordic region and developing new innovative financing models. Besides the opportunity to create relationships between the Nordic countries as well as the branding value of creating Nordic landmark buildings in developing markets, the NCCH is also in line with Nordic Innovation’s key priorities such as the Nordic Built Cities lighthouse project, creative industries, #NordicMade, and efforts of setting up soft landing zones for Nordic companies

“The project aligns well with the strategy of Nordic Innovation, working closely with our stakeholders to identify new opportunities. Using innovative methods to find and communicate the common denominator for the projects, engaging new partners and running processes to facilitate the future work” says communication manager at Nordic Innovation, Bárdur Örn Gunnarsson.

Illustration Jakarta NCCH street view by Snöhetta

Illustration Jakarta NCCH street view by Snöhetta

Contact:
Bardur Orn Gunnarsson
Director of Communications
Nordic Innovation
Stensberggata 25 | NO-0170 Oslo
b.gunnarsson@nordicinnovation.org

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